Kyte
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Role
Design Lead
Responsibilities
Product Strategy, Visual Design, User Research, Copywriting, Brand Strategy, Art Direction
Mission
Kyte’s mission is to unlock the freedom to go places. With a few taps, you can order a new clean rental car from Kyte’s company-owned fleet delivered to your door. When you’re done, you can order a return or drop it off yourself at one of their lots.
As head of design, I managed another designer and an external agency. Together, we repositioned and redesigned the brand, built a new design system from scratch, redesigned the primary web product, and kicked off an app redesign.
As head of design, I managed another designer and an external agency. Together, we repositioned and redesigned the brand, built a new design system from scratch, redesigned the primary web product, and kicked off an app redesign.
