Role
UX Strategist
Responsibilities
User Research, UX Strategy
Mission
X is trying to build a “moonshot factory,” a place where the processes and culture make it easier to make radical breakthroughs — repeatedly. We partnered with them to create a Cards Against Humanity-inspired responsive digital card game designed to spread the tenets of their trademark moonshot thinking. Inspired by the X Rapid Evaluation team’s exercises for coming up with new moonshots, the game involves randomly matching different problems and technologies together to spark fresh, unconventional ideas. Inspired by the avid arcade game culture at X, we injected the color palette, interactions, and components with visual elements from nostalgic arcade games like Space Invaders and Asteriods.
